A
Affiliate marketing
A method of online advertising where an affiliate is paid for every customer generated by promoting a website. This can be via Banner advertising, text links or any other method.
B
Back link
The inbound links that point to your website.
Black Hat SEO
Refers to unethical practices of Search Engine optimisation Techniques. Major search engines such as Google, Yahoo and MSN penalize black hat SEO techniques.
Bot – see Spider
C
Click Through Rate (CTR) Percentage between the number of users who saw an advertisement on the search engine and the number who clicked on the advertisement.
Cloaking
Delivering one page to search engines for indexing while displaying a different page for viewers. Cloaking is considered a Black Hat SEO technique.
Conversions
A click that has resulted in a sale. In most cases an advertisement leading to an online transaction.
Cost Per Click (CPC)
The amount paid for a click on an advertisement displayed on a search engine. See also Pay Per Click.
Crawl
Describes the way a Search Engine spider moves through source code.
D
Dead Link
A link that does not lead to a website or web page.
Doorway Page
A page designed to draw traffic and then re-direct to another page. Considered a black hat Seo technique.
E
Entry Page
The page by which visitors enter your website.
Exit Page
The last page viewed during a visit to your web site.
I
Impression
A measure of how many times an advertisement is displayed in a search engine.
Inbound Link
a link that originates from an external website to your website.
K
Key Phrase - see Keyword
Keyword Density
The percentage of keyword words and phrases compared to the total of words in your web page. Use the Keyword Density Analyser Tool
Keyword Stuffing
A technique where too many instances of the keyword are put into a web page to increase keyword density.
Keyword
The word or phrases that are relevant to a particular topic. Typically a word or phrase you type into search engines to find information. E.g. renovation is a keyword for the construction industry. Use the Free Keyword Suggestion Tool to find keywords relevent to your industry.
L
Landing Page - see Entry page
Link Building
This is a SEO tactic where inbound links are created from other relevant websites. This method is used to increase website importance and in doing so increasing search engine ranking.
Link development
The process of generating inbound links to your website.
Link popularity
The number of inbound links to a website or web page. Link popularity is affected by the quality and the quantity of the inbound links.
M
Meta Tags
Information placed on a website or webpage that is not visible for users but are visible to search engine spiders.
N
No Follow
An attribute in the robots.txt that instructs search engine spiders not to follow a link.
O
One way Links - see Inbound links
Optimisation
Techniques used to promote a website or web page and achieve high rankings in Search Engines. Read more about Google Optimisation
P
Page Popularity - see Link popularity
Page Rank
The way Google measures the quality of a website on a scale of 0 to10. Use the free Page Rank Checker Tool
Pay Per Click (PPC)
An advertising model where advertiser’s pays for each click that directs users to their website. The search engines display advertisements relevant for each search carried out. Read more about PPC.
Q
Query
A request for information from a search engine database.
Reciprocal link
an exchange of links between two websites. This is done by placing a link to the other on each web site.
R
Re-directs
Using code to direct users to another web page.
Return of Investment (ROI)
Refers to a percentage of the amount spent for clicks and the profits gained by the clicks leading to actual sales.
Robots.txt
A file that controls the search engine spiders movement through the links of the website.
S
Search Engine
A program that is allows users to search for specific information online.
Search Engine Advertisin (SEA)
Is the process of advertising by placing online advertisements on web sites or search engines based on search terms, geographic location, or the viewer.
Read more about SEA
Search Engine Marketing (SEM)
The process of marketing or advertising using search engines.
Search Engine Optimisation (SEO)
The process of generating a high the volume of quality of traffic to a web site.
Read more about SEO
SERP
Abbreviation for Search Engine Result Page
Site Map
A map of a website describing the linking structure and the pages. The elements within a site map link ot their respective pages.
Site Submission
Submitting a website to a search engine or a web directory.
Spider
Aprogram that moves through the internet indexing URL’s, keywords and text of each page encountered. Use the free Search Engine Spider Simulator.
W
Web directory
A website consisting of categorized listings of other websites.
White Hat SEO
Refers to ethical practices of Search Engine optimisation Techniques. Guidelines laid by major search engines such as Google, Yahoo and MSN fall within this context.
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