What is Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process in which your website is setup to effectively project greater relevancy for chosen keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked. Search engines rank Websites based on a large number of factors. Two of the commonly known are:

• Unique content and keyword phrases within the website
• Link popularity - the number of quality incoming links

Other important algorithms that determine where your website will rank within search engines are the architecture of the site, visibility and quality of your content, the underlying code structure and how site appears to the engines.

SEO is the method of marketing your website by best understanding how search engine algorithms work, evolve and the most probable or popular terms potential consumers might search for. Creating web pages with SEO in mind does not necessarily mean creating content that is more favorable to algorithms than consumers.

Some SEO efforts may involve optimising a websites coding, presentation, and structure, without making very noticeable changes to consumers. This may include incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine crawling programs from fully accessing and indexing your website. Other changes involve adding unique content to pages that can be easily indexed by search engines. The web pages must appeal to search engines and human visitors alike.

Our SEO Process

Initial Analysis and Consultation

We begin by checking the current state of your Website to ensure that the optimisation process can be integrated smoothly without hindering the existing design and usability.
An in-depth website and industry analysis is performed.

During this manual searches and custom research techniques / software are used to gather data which in turn will be used to create a list of the most highly trafficked and targeted words in your industry. This will provide you with a current search engine and competitor snapshot. Along with our guidance this will enable you to make a clear and informed decision when you choose your final keyword phrases.

Content Creation

After a list of keyword phrases have been generated, refined, grouped and short listed, our content writers commence the creation of unique and targeted copy.

You will be consulted throughout the process to ensure that the copy is relevant to your industry and the theme of your website is not compromised. Our experienced writers ensure that your copy incorporates keyword phrases in accordance with your industry, supports search engine friendly densities and delivered with an outcome in mind.

Website Re-design

Our designers, developers and copy writers work together to integrate the keyword optimised content into your website in the most effective fashion. Your website will be redeveloped to communicate your keywords via search engines to your target audience in the most effective fashion. Moreover, all aspects of a website, including its architecture, Code, Meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be search engine friendly. We at Search Rankings are dedicated to maintaining the design integrity, structure and appeal while increasing its exposure.

Link Development

Incoming links from other websites that are well established and provide services in the same industry as your website are an important factor in attaining high rankings. Link development is a component of the service that we offer.

This is one of many important factors is is absolutely essential to the success of your Website and can be done in various ways.

• One-way links from Directories and other related sites,
• Reciprocal Link Exchange with related sites, fee-based directory submissions

Search Engine and Directory Submission

After the optimization process is complete, we will submit your Website to all the major search engines and directories, including Google, Yahoo, via Google and Yahoo sitemaps, Ninemsn and DMOZ (Open Directory). In addition to these submissions can be made to fee based directories such as Yahoo Directory Yellow pages, Microsoft Central and several other quality directories which will add to your link popularity.

Search Engine Ranking Reports

Before the optimization process, we run a ranking report to show where your Website ranks with the various search engines so you can see your current results and rank. Once optimization is complete, we run reports again every 30 days to check on the progress of your Website of which you will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, we run monitor your rankings weekly to ensure your site has not been dropped by any of the major search engines