What is Search Engine Advertising (SEA)

Pay-per-click (PPC) advertising is available in the sponsored section of most major search engines. Most engines have an auction-based system for bidding and the most competitive keywords can sometimes cost over a $10.00 per click.

If the campaign is handled with care you could be saving both your time and money. We will install tracking tools to measure your Return-On-Investment (ROI) and the best keywords relevant to your industry resulting in profits for you. We offer setup, monthly management, tracking and reporting services.

PPC minimum rates vary from search engine to search engine - Overture starts at 10 cents per click, Google starts at 5 cents per click, Looksmart starts at 15 cents per click and so on. You will have to specify the maximum amount of overhead you are willing to spend per keyword.

Campaign based traffic:

If you have a short-term campaign for a new product or service, PPC can be a great way to generate buzz. You can start a pay-per-click campaign within 24-48 hours, and you can generally change the text of your advertisements anytime within the span of your campaign. If you need to focus attention for a certain period amount of time, PPC is perfect.

Direct-response business:

If you sell a product or offer a service that is available for purchase the moment they arrive at your web site, PPC is a great tool. Each click generated is a real potential customer, so spending money to increase the number of clicks is a strategy worth considering.

Niche terms:

If you are trying to generate traffic for a highly specific keyword or phrase in a short period of time as opposed to Search engine Optimisation, PPC can often provide the desires results. For example, you might not want to pay the top dollar a highly competitive search term such as 'Used Cars', but 'Private Owner Used Cars' is probably a lot less expensive.